Penerapan Brand Image melalui Content Marketing pada PT. Jagogo Analisa Gemilang

Rafidah, Artanti Istiqomah (2024) Penerapan Brand Image melalui Content Marketing pada PT. Jagogo Analisa Gemilang. Diploma (D3) thesis, STIE Tri Bhakti.

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Abstract

Artanti Istiqomah Rafidah, Field Work Practice Report of D3 Marketing Management Study Program, Tri Bhakti Business School titled “Implementation of Brand Image Through Content marketing at PT. Jagogo Analisa Gemilang”. This report has a problem formulation namely, what strategies are applied through content marketing to improve brand image at PT. Jagogo Analisa Gemilang and what are the obstacles in implementing brand image through content marketing at PT Jagogo Analisa Gemilang using interview method, observation and literature study methods. PT. Jagogo Analisa Gemilang implemented a marketing strategy through content marketing in order to adapt to changing market conditions, customer needs, and gain a competitive advantage and the Instagram application was chosen as a medium for distributing company content. The strategy implemented has increased the number of followers of the @jagogo.net Instagram account for 3 months. Although there are several obstacles in implementing brand image through content marketing, PT. Jagogo Analisa Gemilang continues to strive to innovate and create the right strategy to expand digital market share.

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