Pengaruh Kepercayaan dan Potongan Harga terhadap Keputusan Pembelian Produk The Originote (Studi Kasus pada Tiktok Live)

Melasari, Nabila Ayu (2024) Pengaruh Kepercayaan dan Potongan Harga terhadap Keputusan Pembelian Produk The Originote (Studi Kasus pada Tiktok Live). Sarjana (S1) thesis, STIE Tri Bhakti.

	Text HALAMAN DEPAN.pdf Download (742kB)
	Text BAB I.pdf Restricted to Registered users only Download (341kB) | Request a copy
	Text BAB II.pdf Restricted to Registered users only Download (243kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (385kB) | Request a copy
	Text BAB IV Ya.pdf Restricted to Registered users only Download (758kB) | Request a copy
	Text BAB V.pdf Restricted to Registered users only Download (98kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (154kB) | Request a copy

Abstract

This study aims to determine the influence of trust and discounts on purchase decisions on The originate products (Case study on Tiktok Live). This study uses a quantitative research design with the IBM SPSS Statistics 26 data processing application. This population is a user of the Tiktok application and has purchased The Originiote Product in Bekasi City with a sample of 100 respondents. Determination of the number of samples using the Hair method in the journal (Fatma2021). For sampling using purposive sampling using he respondent criteria, namely: being a user of the Tiktok application, having purchased The Originote Product using the Tiktok Live feature / having purchased The Originote product on the Tiktok application, domiciled in Bekasi City. The results of the study have an influence and significance with the influence of the t-test on the X1 variable of confidence has a calculated nili t of 6,453 > t table 1,984, and a significance value of 0.000<0.05. And in the determination coefficient test (R2), the value on R square is 0.575 or 57.5%, which means that the independent variables used in this study, namely trust and discount, can explain the dependent variables of purchase decisions as much as 57.5%

Actions (login required)

View Item