Dewi, Ayu Bella Kusuma (2024) Pengaruh Potongan Harga, Word of Mouth, dan Konten Sosial Media terhadap Minat Beli pada Ayam Penyet Mbak Zuni. Sarjana (S1) thesis, STIE Tri Bhakti.
![]() |
Text
HALAMAN DEPAN.pdf Download (2MB) |
![]() |
Text
BAB I.pdf Restricted to Registered users only Download (619kB) | Request a copy |
![]() |
Text
BAB II.pdf Restricted to Registered users only Download (232kB) | Request a copy |
![]() |
Text
BAB III.pdf Restricted to Registered users only Download (493kB) | Request a copy |
![]() |
Text
BAB IV.pdf Restricted to Registered users only Download (439kB) | Request a copy |
![]() |
Text
BAB V.pdf Restricted to Registered users only Download (127kB) | Request a copy |
![]() |
Text
DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (253kB) | Request a copy |
Abstract
This research aims to determine the influence of price cuts, word of mouth, and social media content on purchasing interest in Ayam Penyet Mbak Zuni. This research uses a quantitative and qualitative research design with the SPSS version 26 data processing program. The population in this research is consumers of Ayam Penyet Mbak Zuni with a sample size of 96 respondents. Determination of sample size using non-probability methods with random sampling techniques. The results of this research show a partially significant positive influence on the variable X1 price discount which has a calculated t value of 2.079 > t table 1.98609 and has a significance value of 0.040 < 0.05. The word of mouth variable has a calculated t value of 2.058 > t table 1.98609 and has a significance value of 0.042 < 0.05. The social media content variable has a calculated t value of 3.161 > t table 1.98609 and has a significance value of 0.002 < 0.05. As well as having a significant positive influence simultaneously on the variables of price discounts, word of mouth, and social media content on purchasing interest in Ayam Penyet Mbak Zuni with a calculated f value of 28.421 > f table 2.70 and a significance value of 0.000 < 0.005.
Item Type: | Thesis (Sarjana (S1)) |
---|---|
Uncontrolled Keywords / Kata Kunci: | Potongan Harga, Word Of Mouth, Konten Sosial Media, Minat Beli |
Subjects: | Manajemen > Manajemen Pemasaran Manajemen |
Prodi: | S1 Manajemen |
Depositing User: | Ayu Bella Kusuma Dewi |
Date Deposited: | 28 Aug 2024 07:29 |
Last Modified: | 28 Aug 2024 07:29 |
URI: | http://repository.stietribhakti.ac.id/id/eprint/1295 |
Actions (login required)
![]() |
View Item |