Strategi Promosi guna meningkatkan penggunaan Aplikasi Sedayu One di Grand Galaxy City

Kapitan, Brenda Grace Cecilia (2024) Strategi Promosi guna meningkatkan penggunaan Aplikasi Sedayu One di Grand Galaxy City. Diploma (D3) thesis, STIE Tri Bhakti.

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Abstract

This report aims to describe promotional strategies to increase the use of the Sedayu One application in Grand Galaxy City through social media, posters and banners used by one of the Agung Sedayu Group companies in Grand Galaxy City, namely Sedayu One. The research method used is descriptive quantitative with data collection techniques through open interviews and documentation. The results of data collection were then analyzed using three stages, namely data was reduced, data was presented, then concluded. The report results show that Sedayu One uses a promotional mix technique which consists of aspects namely direct marketing, public relations and sales promotion. These three aspects are used by the Agung Sedayu Group company in Grand Galaxy City using Sedayu One as a tool to maximize the company's promotional strategy with the ultimate goal of increasing the use of the Sedayu One Application in the company. This form of promotional strategy is able to increase the use of the Sedayu One Application at the Agung Sedayu Group company in Grand Galaxy City.

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