Pengaruh Motivasi, Persepsi, dan Sikap terhadap Keputusan Pembelian Konsumen pada Roti Bakar Dion Bekasi

Simbolon, Nova Rosnelly Anggelina (2024) Pengaruh Motivasi, Persepsi, dan Sikap terhadap Keputusan Pembelian Konsumen pada Roti Bakar Dion Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

On this research focused objects on the motivations and attitudes of the customer on the toast dion bekasi with the research variables. The goal of research is to test the influence of motivations on purchasing decisions, to test the effects of perceptions on purchasing decisions, to test the impact of attitudes on purchasing decisions. The method of research on the grilled dion on his research design is done with quantitative research because the data obtained are Numbers derived from questionnaire and this research approach includes the study of surveys or self-administered surveys. In this study a sample number of 100 respondents. Sampling retrieval using an impressive sampling technique. Data analysis and discussion may conclude that the motivation hada significant impact on the totality of the totality of the motivation was 2.84%, meaning that any increase in the motivation rate of one point would result in an increase of 0.284. On the other hand, if the motivation fell by one point the decision of the purchase would be reduced by 0.284, perception would have a significant impact on the purchase decision on the dion bekasi bake-bread, it would have 3.12% of its impact, meaning that each level of perception increases by one point. The opposite is also true when perception grow

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