Diputra, Timothy Rekso (2023) Pengaruh Brand Ambassador dan Desain Produk terhadap Minat Beli Produk Erigo (Survei pada Followers Instagram @Erigostore). Sarjana (S1) thesis, STIE Tri Bhakti.
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Abstract
The purpose of this study was to determine the effect of brand ambassadors and product design on the purchase intention Erigo’s fashion products. This study uses a quantitative research design. The population of this research is Instagram followers @erigostore. The number of samples is 100 respondents. The sampling technique uses purposive sampling using the respondent's criteria, namely the respondent's age is at least 15-35 years and followers Instagram @erigostore. The results of the partial test (t test) with a significant level of 5% show a significance result of 0.000 and 0.000 <0.05, which means that the brand ambassador and product design variables have a significant effect on purchase intention. In the results of the f test, a significant result is 0.000 <0.05, which states that the brand ambassador and product design variables together have a significant effect on the purchase intention Erigo’s fashion products.
| Item Type: | Thesis (Sarjana (S1)) |
|---|---|
| Uncontrolled Keywords / Kata Kunci: | Brand Ambassador, Desain Produk, Minat Beli |
| Subjects: | Manajemen > Manajemen Pemasaran |
| Prodi: | S1 Manajemen |
| Depositing User: | Users 4140 not found. |
| Date Deposited: | 13 Sep 2023 07:58 |
| Last Modified: | 13 Sep 2023 07:58 |
| URI: | http://repository.stietribhakti.ac.id/id/eprint/647 |
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- Pengaruh Brand Ambassador dan Desain Produk terhadap Minat Beli Produk Erigo (Survei pada Followers Instagram @Erigostore). (deposited 13 Sep 2023 07:58) [Currently Displayed]
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