[Laporan Magang] - Implementasi Strategi Pemasaran melalui Marketplace dalam meningkatkan Omzet pada Resto Ayam Penyet Mbak Zuni

Septiawati, Agustin Wahyu (2023) [Laporan Magang] - Implementasi Strategi Pemasaran melalui Marketplace dalam meningkatkan Omzet pada Resto Ayam Penyet Mbak Zuni. STIE Tri Bhakti.

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Abstract

The researcher took the research location at Mbak Zuni's Penyet Chicken Resto, with the research title "Analysis of Marketing Strategies Through Marketplaces in Increasing Turnover. The purpose of this research is to find out the marketing strategy in increasing sales through the marketplace. Knowing the obstacles that often occur in online marketing and knowing ways to grow customer buying interest. The research data collection stage is conducting face-to-face interviews with informants, observation and documentation, and literature studies. Based on the results of this study, the researchers concluded that the strategy used by Resto Mbak Zuni to increase turnover was through the marketplace by offering promotions and discounts. This marketing strategy is to attract the attention of customers. These special offers can encourage impulse buying and increase sales volume.

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