[Laporan Magang] - Pelaksanaan Pelayanan Pelanggan pada Bidang Properti di PT. Widya Cahaya Pertiwi

Anastasya, Rachel Hylda (2023) [Laporan Magang] - Pelaksanaan Pelayanan Pelanggan pada Bidang Properti di PT. Widya Cahaya Pertiwi. STIE Tri Bhakti.

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Abstract

The purpose of this study was to find out how the marketing strategy and customer relationship strategy were carried out by PT Widya Cahaya Pertiwi in the property sector. PT Widya Cahaya Pertiwi is a company engaged in residential and apartment property, where he has housing that he built himself and collaborates with other housing partners as well as service providers. The world of property turns out to be quite an interesting world because it is estimated that property is a project that will not die if it is made into a field in a company, because property will continue to be sought after by many people, especially in housing where the higher the birth rate will also affect the level of interest someone wants to have a residence. private property. In this study I used 2 methods, namely the Interview Method and the Observation Method. Interview Method, a method by interviewing one of the workers there in order to find out what problems usually occur in the property sector, while the Observation Method is a method that is carried out by direct observation in the apprentice environment with the aim of collecting data and even carrying out interactions and several processes work to find out the problems that usually occur in the internship environment at PT Widya Cahaya Pertiwi both in marketing or when interacting with customers. After I made observations from the 2 methods above, there were many obstacles that occurred in the property industry at PT Widya Cahaya Pertiwi, not only in marketing but in managing customer letters, be it blacklisted customer names or constraints in financing according to the capabilities of prospective customers. , from here I learned not only to improve the quality of the marketing strategy, but also to improve the quality of service by helping customers to deal with the problems that occur.

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