[Laporan Magang] - Proses Produksi Iklan di CV. Nayaka Idea Cemerlang

Aryani, Aisha Putri (2024) [Laporan Magang] - Proses Produksi Iklan di CV. Nayaka Idea Cemerlang. STIE Tri Bhakti, Bekasi.

	Text PENDAHULUAN.pdf Download (419kB)
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Abstract

The advertising production process is a series of steps taken to create effective advertising in promoting products or services. This Field Work Practice Report was carried out at CV. Nayaka Idea Cemerlang aims to understand the advertising production process and find out the obstacles that occur when carrying out the advertising production process at CV. Nayaka Brilliant Idea. The field work practice method used is by using direct work practice methods and field studies such as observation and interviews. Advertisement production process at CV. Nayaka Idea Cemerlang starts from the initial brief, research and analysis, brainstorming, pre-production, client's approval, production, to the after sales service stage. There are several obstacles in the advertising production process caused by changes in client requests, ineffective communication, and increases in raw material prices from vendors.

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