[Laporan Magang] - Strategi Promosi dengan Content Marketing pada Media Sosial TikTok di PT Visi Global Kolaborasi

Anggreani, Siska (2024) [Laporan Magang] - Strategi Promosi dengan Content Marketing pada Media Sosial TikTok di PT Visi Global Kolaborasi. STIE Tri Bhakti, Bekasi.

	Text PENDAHULUAN.pdf Download (929kB)
	Text BAB I.pdf Restricted to Registered users only Download (256kB) | Request a copy
	Text BAB II.pdf Restricted to Registered users only Download (259kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (2MB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (176kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (204kB) | Request a copy

Abstract

This Field Work Practice Report is entitled "Promotion Strategy With Content Marketing on TikTok Social Media at PT. Visi Global Kolaborasi". This Field Work Practice Report aims to analyze the external environment of PT. Visi Global Kolaborasi to understand the market situation and company dynamics, as well as analyze specific actions taken by PT. Visi Global Kolaborasi in promoting Falabelle products. The data sources in this report are company owners and employees of the content marketing division. This Field Work Practice Report uses interview and observation methods as well as literature. Based on reports, the skincare industry in Indonesia is growing rapidly with a high demand for natural products. Social media such as TikTok and Instagram greatly influence consumer behavior and become the main platform for promotion. Falabelle capitalizes on this trend with natural products, promoting through social media with advertising strategies, direct and interactive marketing, publicity and public relations, as well as sales promotions such as discounts and giveaways.

Actions (login required)

View Item