[Laporan Magang] - Implementasi Bauran Pemasaran Perusahaan Start Up Bithealth dalam Layanan Kesehatan

Alfauziah, Dhea Reza (2024) [Laporan Magang] - Implementasi Bauran Pemasaran Perusahaan Start Up Bithealth dalam Layanan Kesehatan. STIE Tri Bhakti, Bekasi.

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Abstract

The COVID-19 pandemic has accelerated digital transformation in the healthcare industry, highlighting the importance of technology in hospital management. This report discusses the implementation of marketing strategies by BitHealth in providing digital health services in Indonesia. BitHealth's primary focus is optimizing hospital operations and improving patient care through advanced technologies such as mobile applications, telemedicine, and AI-based solutions. In this internship report, the author examines BitHealth's four main services: Digital and Experience Services, Analytics and Artificial Intelligence Services, Cloud Solutions, and Implementation of Electronic Medical Records (EMR) and Hospital Management Information Systems (SIMRS). The research methods used include observation, interviews, and literature study. Observations were made by observing BitHealth's operations, while interviews with the marketing department provided in-depth insight into the marketing strategies used. The literature study involved analyzing literature related to digital marketing and technology implementation in the healthcare industry. The results showed that BitHealth's digital marketing strategy, including the use of social media such as Instagram, LinkedIn, and YouTube, as well as participation in physical and virtual events, was effective in increasing awareness and use of their services. In addition, the implementation of technology such as AI and cloud solutions has improved hospital operational efficiency and the quality of patient services. In conclusion, BitHealth has succeeded in utilizing digital technology to provide better and more efficient health services. Recommendations for BitHealth include maintaining and developing existing services, as well as continuing to innovate digital marketing strategies to reach a wider audience.

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