[Laporan Magang] - Proses Pembuatan Konten Instagram sebagai Bentuk Pemasaran di Bogasari Baking Center

Yuliana, Ratna (2024) [Laporan Magang] - Proses Pembuatan Konten Instagram sebagai Bentuk Pemasaran di Bogasari Baking Center. STIE Tri Bhakti, Bekasi.

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Abstract

Internship Report of Management Study Program, Tri Bhakti School of Economics (STIE Tri Bhakti), entitled "The Process of Creating Instagram Content as a Form of Marketing at Bogasari Baking Center," addresses the issue of how to create engaging content to attract consumer interest in training and products at Bogasari. It explores the challenges in producing Instagram content and proposes solutions to overcome these obstacles. This research was conducted at Bogasari Baking Center, a facility for training and developing flour-based food products, aimed at entrepreneurial endeavors or start-ups. The internship methods employed included interviews, observations, and literature reviews. Bogasari Baking Center (BBC) has actively embraced recent marketing trends and implemented innovations relevant to current market dynamics.

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