[Laporan Magang] - Peningkatan Produktivitas melalui Customer Relationship Management dan Media Sosial pada PT. Mindo Cipta Pangan

Mahyanadewy, Emma (2024) [Laporan Magang] - Peningkatan Produktivitas melalui Customer Relationship Management dan Media Sosial pada PT. Mindo Cipta Pangan. STIE Tri Bhakti, Bekasi.

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Abstract

This study aims to analyze productivity improvement through Customer Relationship Management (CRM) and social media at PT. Mindo Cipta Pangan. The method used is direct observation and qualitative descriptive analysis during the internship period. The results show that CRM implementation faces obstacles in the form of lack of system integration and inaccurate customer data. For social media, Instagram is utilized as the main promotional tool by leveraging its various features. However, there are constraints in the form of limited ideas and budget for content creation. To overcome these problems, it is suggested that the company improve CRM system integration, enhance customer data quality, form a specialized content creation team, and allocate a specific budget for social media promotion. The implementation of this strategy is expected to increase the company's marketing productivity and effectiveness

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