[Laporan Magang] - Penerapan Engagement PT Mindo Cipta Pangan terhadap Mitra Frenchisee

Rizky, Steven (2024) [Laporan Magang] - Penerapan Engagement PT Mindo Cipta Pangan terhadap Mitra Frenchisee. STIE TRI BHAKTI, Bekasi.

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Abstract

This PKL report aims to analyze the implementation of PT Mindo Cipta Pangan's company involvement with its business partners. The method used is direct observation and interviews with the company during the internship period. The research results show that the involvement of PT. Mindo Cipta Pangan has a very significant impact on the relationship between franchisors and franchisee partners, however there are several obstacles such as a lack of communication and coordination between visitors and franchisee partners. To overcome this, it is necessary to increase standard monitoring procedures, visitor training, and improve communication systems. Implementing an effective engagement strategy can strengthen business relationships and increase the satisfaction of PT Mindo Cipta Pangan franchise partners.

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