[Laporan Magang] - Penerapan Marketing Mix 4P pada Jeva Motor

Fernando, Maikel Agus (2024) [Laporan Magang] - Penerapan Marketing Mix 4P pada Jeva Motor. STIE Tri Bhakti, Bekasi.

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Abstract

The aim of this internship is to apply Marketing Mix to the company starting from Product, Price, Place and Promotion, with this their sales can meet the needs and desires of the target audience. By implementing Marketing Mix they will be able to create a comprehensive Marketing strategy, this internship activity is carried out for 2 months starting from 1 April – 1 June 2024. In order to achieve the company's goals, it must have a volume Marketing strategy initiative to be able to increase sales volume. Marketing Mix (Product, Price, Place, Promotion) is one of the factors that influences sales volume in a company. Product development is carried out by making models and designs more comfortable and providing a logo at the Jeva Motor Showroom. In setting Product Prices, Jeva Motor considers various factors, such as economic conditions, competition between Showrooms, and price comparisons with other places. Jeva Motor needs to carry out a promotional strategy by creating advertising, using social media such as uploading to WhatsApp and Facebook. When considering a place, Jeva Motor needs to make something different, such as creating an attractive appearance in the showroom. The goal of this internship is to help companies adapt their Products, Prices, Places, and sales Promotions to the needs and wants of their target audience. The conclusion of this Marketing Mix is that it is possible for companies to design and implement a holistic and integrated Marketing approach by managing elements such as Product, Price, Place and Promotion Effectively.

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