[Laporan Magang] - Efektivitas Strategi Pemasaran terhadap Daya Saing Produk Naya Coffee and Talk Rawalumbu Bekasi

Rizkirana, Dita Ayu (2024) [Laporan Magang] - Efektivitas Strategi Pemasaran terhadap Daya Saing Produk Naya Coffee and Talk Rawalumbu Bekasi. STIE Tri Bhakti, Bekasi.

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Abstract

This research aims to determine the extent of the effectiveness of the Marketing Mix Strategy on Product Competitiveness. In the research, the results showed that if Product Strategy, Price Strategy and Promotion Strategy are implemented well, Product Competitiveness will increase significantly. The model of the product produced must also be in accordance with market desires, the product brand must be easy for consumers to read and remember, the size of the product is made standard by including the Production Brand, Providing raw materials that are always available at competitive prices and high quality and choosing the right media in product promotion so that the strategy used can be more effective in increasing product competitiveness.

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