Pengaruh Gaya Hidup, Kontrol Diri dan Diskon terhadap Perilaku Konsumtif (Studi pada Warga Villa Abar Residence Jatiasih)

Listania, Listania (2023) Pengaruh Gaya Hidup, Kontrol Diri dan Diskon terhadap Perilaku Konsumtif (Studi pada Warga Villa Abar Residence Jatiasih). Sarjana (S1) thesis, STIE TRI BHAKTI.

	Text Pendahuluan a.n Listania.pdf Download (723kB)
	Text BAB I a.n Listania.pdf Restricted to Registered users only Download (178kB) | Request a copy
	Text BAB II a.n Listania.pdf Restricted to Registered users only Download (279kB) | Request a copy
	Text BAB III a.n Listania.pdf Restricted to Registered users only Download (256kB) | Request a copy
	Text BAB IV a.n Listania.pdf Restricted to Registered users only Download (599kB) | Request a copy
	Text BAB V a.n Listania.pdf Restricted to Registered users only Download (71kB) | Request a copy
	Text DAFTAR PUSTAKA a.n Listania.pdf Restricted to Registered users only Download (126kB) | Request a copy

Abstract

The purpose of this study was to determine the effect of lifestyle, self-control and discounts on the consumptive behavior of Villa Abar Residence residents in the online shopping application shopee. This type of research uses quantitative methods. The population in this study was 60 residents of Villa Abar Residence, determining the number of samples using Census data. The sampling technique uses non-probability sampling with purposive sampling technique. Data collection using a questionnaire via google form. The measuring instrument used uses a Likert scale with points 1-5. The results showed that lifestyle, self-control and discounts had a significant effect on consumptive behavior in the online shopping application Shopee, the variables in this study formed a regression model Y = -25,368 + 0,777 (X1) -0,029 (X2) + 0,488 (X3) + e. The coefficient of determination (R2) is 70,4% while the remaining 29,6 is explained by other variables.

Actions (login required)

View Item