Pengaruh Relationship Marketing dan Emosional Pelanggan terhadap Kepuasan Pelanggan pada Ayam Broiler (Potong) di Lestari Chicken Burangkeng Kota Bekasi

Sulistiyaningsih, Sulistiyaningsih (2024) Pengaruh Relationship Marketing dan Emosional Pelanggan terhadap Kepuasan Pelanggan pada Ayam Broiler (Potong) di Lestari Chicken Burangkeng Kota Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

This research aims to determine the influence of relationship marketing and emotions on customer satisfaction for broiler chickens at Lestari Chicken Burangkeng. This research uses a quantitative method approach with a data dissemination method through distributing questionnaires via Google Form to Broiler Chicken (Potong) consumers at Lestari Chicken Burangkeng, Bekasi City. The results of the partial test research (T Test) with a significance of 0.002 are smaller than (≤) 0.05, which means that partially (T Test) relationship marketing has significance. of 0.009 is smaller than (≤) 0.05, which means that partially (T test) emotionality has a significant influence. From the simultaneous results (F test), a significance value of 0.000 is obtained, which is smaller than (≤) 0.05, which states that the relational and emotional marketing variables together (simultaneously) have a significant effect on customer satisfaction at Lestari Chicken Burangkeng, Bekasi City.

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