Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan pada Keputusan Pembelian Motor Honda di CV Roda Mitra Lestari

Evan, Mario (2024) Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan pada Keputusan Pembelian Motor Honda di CV Roda Mitra Lestari. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

This research aims to determine the influence of price, product quality and service quality on the decisions to purchase a Honda Motorbike at CV Roda Mitra Lestari. This research uses quantitative qualitative methods. Data collection was carried out using a questionnaire method which was distributed to respondents and processed using the SPSS 26 system. The population in this study was CV Roda Mitra Lestari consumers and the sample method used was the accindental sampling method of 150 consumers. The data type is primary data. The research results show that price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, service quality has a positive and significant effect on purchasing decisions, while price, product quality, and service quality simultaneously influence purchasing decisions.

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