Implementasi Customer Relationship Management pada PT. Karyapratama Dunia

Dhita, Maria Chrestella Harya (2024) Implementasi Customer Relationship Management pada PT. Karyapratama Dunia. Diploma (D3) thesis, STIE Tri Bhakti.

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Abstract

Maria Chrestella, Internship Report of Economics Study Program majoring in Management, Tri Bhakti College of Economics entitled “Implementation of Customer Relationship Management at PT Karyapratama Dunia” and has a problem formulation, namely what are the obstacles in implementing Customer Relationship Management at PT Karyapratama Dunia and whether PT Karyapratama Dunia has implemented Customer Relationship Management. This report aims to find out how the implementation of Customer Relationship Management (CRM) at PT Karyapratama Dunia. The methods used in this research include literature study, observation, and interviews with competent sources in the field of Customer Relationship Management. The results showed that PT Karyapratama Dunia has used an employee database using Autocount software. There are 3 types of indicators in the Customer Relationship Management dimension including dynamic relationships, trust, and commitment. PT Karyapratama Dunia has a series of programs to improve their brand image, in the form of providing services tailored to individual customer needs and preferences, incorporating technology, and all activities related to customer interaction to improve customer relationships and satisfaction.

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