Pegaruh Gaya Hidup, Kontrol Diri, dan Dompet Digital terhadap Perilaku Konsumtif pada Pengguna Aplikasi Shopee di Kota Bekasi

Yuniar, Arini (2025) Pegaruh Gaya Hidup, Kontrol Diri, dan Dompet Digital terhadap Perilaku Konsumtif pada Pengguna Aplikasi Shopee di Kota Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

	Text HALAMAN DEPAN.pdf Download (1MB)
	Text BAB I.pdf Restricted to Registered users only Download (475kB) | Request a copy
	Text BAB II.pdf Restricted to Registered users only Download (415kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (628kB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (768kB) | Request a copy
	Text BAB V.pdf Restricted to Registered users only Download (334kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (453kB) | Request a copy

Abstract

This study shows that Shopee users in Bekasi City tend to be consumptive, influenced by modern lifestyles due to weak self-control and the emergence of digital wallets. The purpose of this study is to determine the influence of lifestyle, self-control, and digital wallets on consumptive behavior among Shopee app users in Bekasi City. This study uses a quantitative research design. The population of this study is the people of Bekasi City, especially Shopee app users, whose number is unknown. The sample size is 160 respondents with a probability sampling design and a simple random sampling technique. The sample size is determined using the Hair formula. The results of the partial test (t-test) showed a t-count of 10.496 > t-table 1.97529 and a significance level of 0.000 < 0.5, which means that the lifestyle variable partially has a positive and significant effect on consumptive behavior. The self-control variable showed a result of tcount -10.294>ttable 1.97529 and a significance level of 0.000<0.05, which means that self-control partially has a negative and significant effect on consumptive behavior. For the digital wallet variable, the t-value of 0.531<ttabel 1.97529 with a significance level of 5% shows a significant result of 0.596>0.05, which means that the digital wallet variable has no partial effect on consumptive behavior. The F-test results show a significant value of 0.000<0.50, indicating that the variables of lifestyle, self-control, and digital wallet simultaneously have a positive and significant effect on the consumptive behavior of Shopee users in Bekasi City. The coefficient of determination test results obtained an Adjusted R Square value of 0.540 or 54%, which means that the independent variables in this study, namely lifestyle, self-control, and digital wallet, can explain consumptive behavior by 54%. This topic is relevant to current phenomena, especially among urban communities who often shop online through Shopee.

Actions (login required)

View Item