Pengaruh Kualitas Pelayanan dan Promosi terhadap Kepuasan Konsumen pada Seblak Nangkring di Cabang Bekasi

Sipahutar, Elmy Nissi (2025) Pengaruh Kualitas Pelayanan dan Promosi terhadap Kepuasan Konsumen pada Seblak Nangkring di Cabang Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

	Text HALAMAN DEPAN.pdf Download (870kB)
	Text BAB I.pdf Restricted to Registered users only Download (464kB) | Request a copy
	Text BAB II.pdf Restricted to Registered users only Download (297kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (272kB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (612kB) | Request a copy
	Text BAB V.pdf Restricted to Registered users only Download (156kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (177kB) | Request a copy

Abstract

This study aims to determine the Effect of Service Quality and Promotion on Consumer Satisfaction at Seblak Nangkring Bekasi branch. This study uses a Quantitative Research design with a survey method. The population in this study were buyers of Seblak Nangkring Bekasi branch with a sample using the Hair formula of 145 respondents. The characteristics of respondents who bought Seblak Nangkring Bekasi branch were on average 20–25 years old. The sampling technique used simple random sampling. Data processing used the SPSS version 25 program. The results of the partial test (t-test) with a significance level of 5% showed a significance result of 0.000 <0.05 which means that Service Quality has a positive and significant influence on Consumer Satisfaction; the results of the partial test (t-test) with a significance level of 5% showed a significance result of 0.009 <0.05 meaning that Promotion has a positive and significant influence on Consumer Satisfaction. The simultaneous test (f test) with a significance level of 5% showed a significance result of 0.000 < 0.05, meaning that Service Quality and Promotion simultaneously influence Consumer Satisfaction at Seblak Nangkring, Bekasi branch.

Actions (login required)

View Item