Implementasi Promosi pada Bingxue Jatiasih

Keraf, Ezekhiel Vercelli Pati (2025) Implementasi Promosi pada Bingxue Jatiasih. Diploma (D3) thesis, STIE Tri Bhakti.

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Abstract

Implementation of Bingxue Jatiasih's Promotional Strategy in Increasing Sales. This report discusses the implementation of integrated promotions by Bingxue Jatiasih, which combines advertising on social media and offline publicity activities. The methods used are observation and documentation to gain a deep understanding of the marketing strategy at Bingxue Jatiasih. The results show the use of creative and relevant content on Instagram and TikTok platforms, supported by discount programs, special offers, and collaborations with influencers, effectively attracting consumer attention and interaction. In addition, promotional expansion through direct marketing to schools, course providers, and event sponsorships also expands market reach and builds a positive image of Bingxue. The synergy between digital and offline promotional strategies strengthens Bingxue Jatiasih's position in the community..

Item Type: Thesis (Diploma (D3))
Uncontrolled Keywords / Kata Kunci: Promosi, Pemasaran
Subjects: Manajemen > Manajemen Pemasaran
Manajemen
Prodi: D3 Manajemen Pemasaran
Depositing User: Ezekhiel Vercelli Pati Keraf
Date Deposited: 03 Oct 2025 10:15
Last Modified: 03 Oct 2025 10:15
URI: http://repository.stietribhakti.ac.id/id/eprint/1964

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