Pengaruh Penggunaan Media Sosial TikTok, Gaya Hidup, dan Fear of Missing Out (FOMO) terhadap Perilaku Konsumtif Mahasiswa STIE Tri Bhakti Kota Bekasi

Marsha, Syawa Fitria (2026) Pengaruh Penggunaan Media Sosial TikTok, Gaya Hidup, dan Fear of Missing Out (FOMO) terhadap Perilaku Konsumtif Mahasiswa STIE Tri Bhakti Kota Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

This study aims to determine the effect of TikTok social media usage, lifestyle, and Fear of Missing Out (FOMO) on the consumer behavior of STIE Tri Bhakti Bekasi City students. The problem formulation in this study is whether the use of TikTok social media, lifestyle, and FOMO have a partial or simultaneous effect on student consumer behavior. The research method used is a quantitative method with a survey approach. The population in this study were 599 students of STIE Tri Bhakti Bekasi City in the odd semester of 2025-2026. The number of samples in this study was 86 respondents obtained through calculations using the Slovin formula. The distribution method used a purposive sampling technique. Data were collected through questionnaires, then tested and analyzed using multiple linear regression analysis with the help of SPSS version 26 software. The results showed that the use of TikTok social media had a partial and significant negative effect on consumer behavior with a t-value of -2.076 < from t-table 1.663 with a significance value of 0.041 <0.05 so that the hypothesis was accepted one. Lifestyle has a partial and significant positive effect on consumptive behavior with a t-value of 3.107 > from t-table 1.663 with a significance value of 0.003 <0.05 so that two hypotheses are accepted. Fear Of Missing Out (FOMO) has a partial and significant positive effect on consumptive behavior with a t-value of 9.695 > from t-table 1.663 with a significance value of 0.000 <0.05 so that the hypothesis is accepted three. Simultaneously, the third variable is also proven to have a positive and significant effect with an F-value of 51.264 > F-table of 2.72 and a significance value of 0.000 <0.05 so that the fourth hypothesis is accepted. The coefficient of determination (R2) value seen from the Adjusted R Square value in the table above is 0.640 or equivalent to 64%. This shows that the variables of TikTok social media usage, lifestyle, and FOMO are able to explain variations in consumptive behavior by 64%. The remaining 36% is influenced by other variables not examined in this study, such as income level, family environment, peer influence, financial literacy, and other psychological factors.

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