[Laporan Magang] - Proses Pembuatan Infografis sebagai Sarana Promosi dan Edukasi pada Sosial Media PT. PLN (Persero) UP3 Bekasi

Audina, Shasha (2026) [Laporan Magang] - Proses Pembuatan Infografis sebagai Sarana Promosi dan Edukasi pada Sosial Media PT. PLN (Persero) UP3 Bekasi. STIE Tri Bhakti, Bekasi.

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Abstract

The use of social media as a digital communication tool is one of PT PLN (Persero) UP3 Bekasi’s strategies for conveying information to the public through infographics on Instagram. This internship aims to understand the process of creating infographics as a promotional and educational medium, identify challenges during the content production process, and apply the knowledge gained during college to the workplace. The methods used included observation, interviews with mentors, and a literature review. The results of the activity showed that the infographic creation process was carried out systematically, starting from content planning, material collection and verification, design creation, submission and revision, finalization, to publication via the company’s Instagram account. During the internship, the author faced challenges such as technical issues with Canva Pro, data limitations, and other supporting tasks. These challenges were overcome through coordination with the mentor, the use of credible information sources, and effective time management. Consequently, infographics serve as an effective visual communication medium to support the company’s promotion, education, and dissemination of information to the public.

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