[Laporan Magang] - Proses Pemasaran Jaringan Gas (Jargas) Rumah Tangga PT PGN di Kota Bekasi

Aryanto, Aryanto (2026) [Laporan Magang] - Proses Pemasaran Jaringan Gas (Jargas) Rumah Tangga PT PGN di Kota Bekasi. STIE Tri Bhakti, Bekasi.

	Text HALAMAN DEPAN.pdf Download (797kB)
	Text BAB I.pdf Restricted to Registered users only Download (166kB) | Request a copy
	Text BAB II.pdf Restricted to Registered users only Download (418kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (237kB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (111kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (118kB) | Request a copy

Abstract

Marketing Process of Household Gas Network (Jaringan Gas/Jargas) at PT Perusahaan Gas Negara (PGN) Bekasi Area. This internship report aims to understand the marketing process of the Household Gas Network (Jargas) implemented by PT Perusahaan Gas Negara (PGN) Bekasi Area, identify the challenges encountered during marketing activities, and provide recommendations to address the identified problems. The methods employed during the internship included observation, interviews, documentation, and direct practical work in the Sales and Marketing Department. The results of the internship indicate that the marketing process of the Household Gas Network (Jargas) at PT PGN Bekasi Area consists of several stages. The first stage is area canvassing, which involves conducting field surveys to identify potential marketing areas and prospective customers. The next stage is product socialization, which provides information to the public regarding the benefits, safety, installation procedures, and advantages of using natural gas. This is followed by open booth activities, where service booths are established to provide information, offer consultations, and register prospective customers directly. The subsequent stage is door-to-door marketing, during which the marketing team visits prospective customers' homes to provide personalized information and promote the Jargas service. After customer registration and completion of the installation process, gas-in assistance is carried out to accompany customers during the initial natural gas supply, ensuring that the activation process complies with safety standards while educating customers on the proper use of Jargas. The final stage is post gas-in socialization, which aims to educate customers after the service has been activated, ensuring they understand safe operating procedures, proper usage, and reporting mechanisms in the event of service disruptions. During the internship, several challenges were identified in the marketing process, including low public participation in socialization activities, the community's continued reliance on 3 kg LPG cylinders, and concerns regarding the safety of the natural gas installation system. Based on the internship findings, it can be concluded that the success of Household Jargas marketing is strongly influenced by the effectiveness of marketing communication, public education, and the company's ability to build customer trust. This internship also enhanced the author's understanding of the implementation of marketing communication and customer service practices in the marketing of Household Jargas at PT PGN Bekasi Area.

Actions (login required)

View Item