Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Produk Somethinc (Survey pada Followers Shopee Somethinc)

Lestari, Oktaviani (2023) Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Produk Somethinc (Survey pada Followers Shopee Somethinc). Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

This study aims to determine the effect of price and product quality on the purchase decision of Something's product. This study uses a quantitative research design. The population in this study are Somethink consumers who follow Shopee Something accounts with a total sample of 120 respondents. The sampling technique used purposive sampling using respondent criteria, namely consumers who have used Something products in the last six months, consumers who follow Shopee Somethinc accounts, consumers aged 15-35 years. The results of the partial test (t test) with a significant level of 5% show a significance result of 0.000 <0.05, which means that price has an effect and is significant on the decision to purchase Something, while the partial test results for product quality with a significant level of 5% show a significant result of 0.000 <0.05 meaning that product quality has a significant effect on the decision to purchase Something. for the simultaneous test (f test) with a significant level of 5% shows a significance result of 0.000 <0.05, meaning that price and product quality simultaneously affect the decision to buy Something's product.

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