[Laporan Magang] - Proses Pemasaran Digital pada PT.Mitra Titian Putra melalui Instagram

Sihombing, Amelia (2024) [Laporan Magang] - Proses Pemasaran Digital pada PT.Mitra Titian Putra melalui Instagram. STIE Tri Bhakti, Bekasi.

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Abstract

The development of technology has changed human life, especially with the emergence of social media which makes interaction and communication easier. One popular platform is Instagram, which hugely impacts social and business life. Individuals use Instagram to share moments and interact, while companies utilize it for product promotion and marketing. Features like Stories, IGTV, Reels, and Instagram Shopping help companies reach a wider audience. This research aims to find out: (1) The digital marketing process of PT. Mitra Titian Putra Partners through Instagram, and (2) The effectiveness of using Instagram in product marketing in the company. The research method includes observation and literature study. The results of the survey show that PT. Mitra Titian Putra uses Instagram to market heavy equipment rentals such as excavators. However, marketing is less consistent and less than optimal, especially in uploading content, using informative captions, and taking advantage of integrated advertising features. Interactive relationships with consumers are also less than optimal, as seen from the number of messages that are not answered.This problem is caused by a lack of human resources.

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