Analisis Kepuasan Pengunjung Metropolitan Mall Bekasi

Julian, Ervita (2022) Analisis Kepuasan Pengunjung Metropolitan Mall Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

This thesis is entitled "(Analysis of Visitor Satisfaction of Metropolitan Mall Bekasi)". This thesis was written by Ervita Julian, Economics Study Program S1 Management at Tri Bhakti College of Economics. This study aims to determine how big the level of visitor satisfaction at Metropolitan Mall Bekasi. The source of the data in this study was using a questionnaire method which was distributed to all visitors who were at Metropolitan Mall Bekasi at the time of the study. The number of samples used is 100 respondents. The analytical method used is descriptive analysis method and one-way ANOVA analysis method, which is processed using SPSS version 25. The results show that. First, the reason visitors to Metropolitan Mall Bekasi are dominant is to fill the holidays. Second, there is no level of satisfaction by gender. Third, there is no level of satisfaction based on education level. Fourth, there is no level of satisfaction based on place ofresidence.

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