Pengaruh Harga dan Kualitas Pelayanan terhadap Minat Beli Konsumen Toko Online Shop (Study Toko Florence Shop

Yulianti, Mifta Tri (2023) Pengaruh Harga dan Kualitas Pelayanan terhadap Minat Beli Konsumen Toko Online Shop (Study Toko Florence Shop. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

Online business is no longer a trend that only appears because of the popularity of the internet, but online business has become a strong market and has high potential that will last a long time. The Florence Shop store is a store that sells baby, child and mother equipment at competitive prices and guaranteed quality. Place This research was conducted at Vida Bumi Pala Housing Grand Bekasi Taman Apel Merah II A7 No 37 Cimuning-Mustika Jaya, Bekasi City. This research was only conducted for Florence Shop Shop Consumers who used quantitative descriptive analysis research methods and multiple linear regression analysis research methods. with a Population of 1569, and with a Sample of 95 which has been determined using the Slovin Formula. The results of this study indicate that the Persian test (t test) Price (X1) has no positive and insignificant effect on Purchase Intention (Y) and Service Quality (X2) which has a positive and significant effect on Purchase Intention (Y). In the simultaneous test results (Test f) the independent variables namely Price (X1) and Quality of Service (X2) simultaneously have a positive and significant effect on Purchase Intention (Y). Based on the multiple linear regression test, it shows that the constant obtained is 8.728, meaning that if the Price (X1) and Service Quality (X2) values are 0, it is known that the coefficient of determination is 0.239 which is 0 ≤ R2 ≤ 1, which means that 26.2% Purchase Intention comes from the contribution of Price and Service Quality, while 73.8% is influenced by other factors outside or not included in the study.

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