Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan Asco Daihatsu Kantor Cabang Bekasi

Aryani, Aisha Putri (2025) Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan Asco Daihatsu Kantor Cabang Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

The global and national automotive industries, including Indonesia, have experienced significant developments due to the adoption of new technologies and increasing market competition. Bekasi City, as one of the economic and industrial centers, has also felt the impact of automotive market growth, marked by the rising activities of official dealerships such as Asco Daihatsu Bekasi Branch Office. However, data shows that over the past three years, there has been a decline in employee performance as well as fluctuations in work discipline levels. This decline is suspected to be influenced by internal company factors such as employee motivation and work discipline. Therefore, motivation and work discipline are two crucial aspects that need to be addressed and examined, as they are believed to have a direct impact on employee performance. This study aims to determine the influence of motivation and work discipline on the performance of employees at Asco Daihatsu Bekasi Branch Office. The research method used is quantitative approach. The populations and sample consist of 32 respondents, representing all active employees of Asco Daihatsu Bekasi Branch Office. Data collection was carried out through the distribution of questionnaires. Based on the hypothesis testing results, it was found that motivation and work discipline simultaneously have a significant influence on employee performance by 86.3%, while the remaining 13.7% is influenced by other variables. Partial testing revealed that work motivation has a positive and significant effect on employee performance, and work discipline also has a positive and significant effect on employee performance.

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