Pengaruh Kualitas Produk dan Pelayanan terhadap Kepuasan Pelanggan pada CV K2 Motor Bekasi

Kristianto, Lerry (2025) Pengaruh Kualitas Produk dan Pelayanan terhadap Kepuasan Pelanggan pada CV K2 Motor Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

CV K2 motor Bekasi as one of the business actors in this field must be able to retain its customers. Customers in the main by to loyality and business continity. This research method uses a quantitive approach with a survey method, the sampling technique uses non-probality sampling the number of samples collected is 97 responden. The data colled using this research questiomaire is tested using validity and realibility tests and multiple linear regression. The results of the hypothesis test show that product quality does not have a signification effect on customers satifiscation service quality has a signification. Service quality has a signification effect on customers satisfication, based on the results of the study is that CV K2 motor management must maintauin and improve product quality by esurting the authenticity and durability of sparepart and umpiring service quality to better serve customers needs.

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