[Laporan Magang] - Proses Pembuatan Konten Instagram sebagai Media Informasi dan Promosi pada PT. PLN (Persero) UP3 Bekasi

Pane, Mery Jovanka (2026) [Laporan Magang] - Proses Pembuatan Konten Instagram sebagai Media Informasi dan Promosi pada PT. PLN (Persero) UP3 Bekasi. STIE Tri Bhakti, Bekasi.

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Abstract

The rapid development of social media as a digital communication platform has encouraged companies to deliver information and promotional content in a more engaging and effective manner. The problem addressed in this report is how the process of creating Instagram content can be utilized as a medium for information dissemination and promotion at PT PLN (Persero) UP3 Bekasi. The purpose of this internship is to understand the process of planning, creating, and publishing Instagram content used by the company to communicate information to its customers. The report was prepared using a descriptive method supported by observation, direct practice, and documentation conducted throughout the internship period. The analysis indicates that the Instagram content creation process consists of several stages, including mentor briefing, content planning, content plan submission, material collection, footage recording and selection, video editing, content submission, revision, validation, and publication on the official Instagram account, @plnbekasi. The content produced serves as a medium for providing service information and promoting PLN’s programs to the public. During the process, challenges arose in determining work priorities when content creation coincided with company documentation activities. These challenges were addressed by adjusting task priorities and maintaining coordination with the mentor, enabling the content creation process to proceed according to the company & needs. In conclusion, the use of Instagram helps the company improve information dissemination and establish more effective communication with its customers.

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