[Laporan Magang] - Prosedur Pengelolaan Database Pelanggan pada PT Anugrah Maha Tunggal

Anam, Syamsul (2026) [Laporan Magang] - Prosedur Pengelolaan Database Pelanggan pada PT Anugrah Maha Tunggal. STIE Tri Bhakti, Bekasi.

	Text HALAMAN DEPAN.pdf Download (648kB)
	Text BAB I.pdf Restricted to Registered users only Download (341kB) | Request a copy
	Text BAB II.pdf Restricted to Registered users only Download (437kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (352kB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (265kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (476kB) | Request a copy

Abstract

Advances in information technology in the digital era require companies to manage data quickly, accurately, and systematically. One of the most important types of data for a company is its customer database, as it is directly related to the company's operational and administrative activities. PT Anugrah Maha Tunggal is a company engaged in the sale and rental of forklifts, managing a large volume of customer data. The purpose of this internship report is to examine the customer database management procedures and identify the obstacles encountered in their implementation at PT Anugrah Maha Tunggal. The methods used in preparing this internship report were field study and literature study. The field study was conducted through direct observation and active involvement in the company's administrative activities, while the literature study involved reviewing relevant books, journals, and other academic references. The results of the internship indicate that the customer database management procedure begins with receiving customer orders, followed by recording customer data manually in a customer database book and subsequently entering the data into the company's spreadsheet database. During the internship, several obstacles were identified, including the absence of a standard procedure governing customer database management, the lack of a routine schedule for data inspection and updating, the continued use of manual data recording, and incomplete customer data entries. Therefore, the company is encouraged to improve its customer database management system to ensure that data management is carried out more effectively, efficiently, and systematically.

Actions (login required)

View Item