Pengaruh Cafe Atmosphere, Kualitas Pelayanan, dan Variasi Menu terhadap Kepuasan Konsumen pada Cafe Tokyo Space Bekasi

Milatuzzahra, Nabila (2026) Pengaruh Cafe Atmosphere, Kualitas Pelayanan, dan Variasi Menu terhadap Kepuasan Konsumen pada Cafe Tokyo Space Bekasi. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

This study aims to determine the effect of café atmosphere, service quality, and menu variety on customer satisfaction at Café Tokyo Space. This research used a quantitative method. The sample size was determined using the Lemeshow formula, with 96 respondents. Data were collected throught questionnaires and analyze using IBM SPSS Statistics throught validity tets, reliability test, classical assumption test, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results showed that café atmosphere, service quality, and menu variety partially and simultaneously had a positive and significant effect on customer satisfaction. Among the three variabels, variabels café atmosphere has the most dominant partial effect on increasing consumer satisfaction. The adjusted R Square value of 0,927 indicates that the three variables expplain 92,7% of the variation in customer satisfaction, while the remaining 7,3% is influenced by other factors outside this study. This study concludes that café atmosphere, service quality, and menu variety play a n important role in increasing customer satisfaction at Café Tokyo Space.

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