Pengaruh Pengungkapan Corporate Social Responsibility (CSR), Pertumbuhan Penjualan, dan Media Exposure terhadap Nilai Perusahaan pada Perusahaan Sektor Pertambangan yang terdaftar di Bursa Efek Indonesia

Haposanna, Yemima Rosaulina (2023) Pengaruh Pengungkapan Corporate Social Responsibility (CSR), Pertumbuhan Penjualan, dan Media Exposure terhadap Nilai Perusahaan pada Perusahaan Sektor Pertambangan yang terdaftar di Bursa Efek Indonesia. Sarjana (S1) thesis, STIE Tri Bhakti.

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Abstract

This study aims to see the effect of CSR disclosure, sales growth, and media exposure on firm value in mining sector companies. The method used in this study uses a quantitative method by taking samples using a purposive sampling technique with the results of 13 mining sector companies listed on the Indonesia Stock Exchange in 2017-2021. The data used are secondary data, namely data obtained directly in the form of annual reports from the website www.idx.com and the respective company websites which are used as research samples. Data analysis techniques were performed using statistical analysis, namely: descriptive statistics, classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation), multiple linear analysis, hypothesis testing, and the coefficient of determination with SPSS 25.0. Based on the results of the study it was found that CSR disclosure had a significant negative effect on firm value, sales growth had an insignificant positive effect on firm value, and media exposure had an insignificant positive effect on firm value.

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