Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi Kasus pada Warbon Kopi)

Wahyono, Febriza Ninda (2023) Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi Kasus pada Warbon Kopi). Sarjana (S1) thesis, STIE Tri Bhakti.

	Text Halaman Awal.pdf Download (381kB)
	Text BAB 1 PENDAHULUAN.pdf Restricted to Registered users only Download (207kB) | Request a copy
	Text BAB 2 LANDASAN TEORI.pdf Restricted to Registered users only Download (270kB) | Request a copy
	Text BAB 3 METODE PENELITIAN.pdf Restricted to Registered users only Download (245kB) | Request a copy
	Text BAB 4 HASIL PENELITIAN.pdf Restricted to Registered users only Download (379kB) | Request a copy
	Text BAB V PENUTUP.pdf Restricted to Registered users only Download (141kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (201kB) | Request a copy

Abstract

This study aims to analyze how the influence of price (X1), service quality (X2) and consumer satisfaction (Y) on Warbon Coffee. The population in this study were all consumers who visited during the thesis running period (March - May). The sampling technique in this study used a purposive sampling technique to collect samples with certain criteria by researchers when customers received services after buying coffee shop products. The analysis technique in this study uses descriptive analysis. The results of this study indicate that price and customer satisfaction partially and simultaneously have a significant effect on customer satisfaction from Warbon Coffee.

Actions (login required)

View Item